The competitive advantage of Honda Corporation

The competitive advantage of Honda Corporation There are several factors that can contribute to a firms ability to be competitive in its industry. Building blocks of a competitive advantage include efficiency, quality, innovation, and responsiveness to customers. A firm with a competitive advantage may experience higher profits than the average profit in the industry while competing for the same customers. In the case of Honda, this is true. Honda has many distinctive competencies based on its resource and capabilities that allow it to have a competitive advantage in the auto manufacturing industry. Three areas that give Honda a competitive advantage in the auto industry include Hondas engineering and design, research and development, and brand equity. In order to determine whether Hondas competitive advantage in these three areas is sustainable, we analyze and apply each one to the VRIO framework. Honda is unique in that its corporate structure is made of three companies. Honda Research and Development is in charge of research and development of innovative products for the company. Honda Motor produces, sells, and services the all Honda products. Honda Engineering develops manufacturing processes, systems and equipment used to build all Honda products. Hondas superior design capability has enabled it to build high-quality reliable products and has also added value to the Honda brand. Hondas efficient manufacturing processes have also kept production costs low relative to other automakers in the industry (Snipes 2008). In terms of value, Honda excels at using its engineering expertise and design skills to build reliable cars that simply work. This ability is quite valuable to the company and its industry. Although valuable, Hondas engineering and design is not rare, because there are other car manufactures with excellent engineering and design capabilities. For car manufacturer s who are not already competitive with Honda in its engineering and design ability, it would be very difficult to bridge the gap to competitiveness by imitating Hondas success. Therefore, Hondas engineering and design is inimitable. The final question to ask is whether Honda is organized, ready and able to take advantage of opportunities via its engineering and design. Hondas organization is unique in its management structure in that it differs from most public U.S corporations. A board consisting of 21 directors runs the company, which allows for faster decision-making and execution in new product design (Whiston 2010). All of the companys business units are aligned to take advantage of design breakthroughs, which leads to a conclusion that its engineering and design are a source of sustainable competitive advantage. Hondas focus on research and development is highly valuable and places it at the forefront of technology. This allows the company to incorporate technological breakthroughs and advancements into its wide line of vehicles. Honda also has a very high level of investment in research and development, which is not common in the auto industry. Hondas level of commitment to research and development is also very rare compared to its industry peers. Honda possesses a strong first mover advantage over many competitors in this area because of the advanced nature of its research. Competitors not actively pursuing their own research find it very difficult to catch up to Honda, therefore the companys RD is considered inimitable. Organizationally, Honda keeps the RD group separate from other divisions within the company giving its teams freedom to develop new technologies for the company across the board. Hondas unique structure and its level of commitment to advanced quality research make its rese arch and development a sustainable source of competitive advantage in its industry. Hondas brand equity is an extremely valuable source of its competitive advantage since consumers are willing to pay a premium for Hondas vehicles because of the power of its brand and its association with quality and value. As a result, it has led Honda to have best-in-class repeat purchase rates. Honda has repeatedly been placed among the worlds top 20 most valuable brands according to a research conducted by Business Week Magazine (Ferret 2006). The Honda brand ranked 19th on the international list of one hundred most valuable brands in 2005, having a brand value of $15.8 billion. Honda has very strong brand loyalty as evidenced by the strong repurchase rate for Honda automobiles relative to the industry norms. 65% of Honda customers purchase another Honda automobile compared to only 48% for the industry (Ferret 2006. While it is highly valuable, Hondas brand equity is not rare. Toyota also has strong brand equity in the same industry, but recent recalls may have deteriorated its v alue. Because Hondas brand equity has been built over a long period of time, it would be very difficult for competitors to imitate. Hondas reputation for reliable cars was not earned over night, making it highly inimitable. Honda takes advantages of the benefits given by its strong brand by using it as the flagship brand for the company. By supporting its brand value with superior engineering, design, and research and development, Honda is able to rely on its brand equity as a source of sustained competitive advantage.

Laos Wedding

Laos Wedding When I watched the Thai movie Lao Wedding, I remembered Khru Poi’s wedding and compared how similar the weddings are. The movie’s premise is very interesting. The movie started with the female protagonist, seen as anxious and nervous about the wedding. She called her fiance and we learned that they haven’t really been together for so long yet they will marry. The male protagonist is a magazine writer/photographer form Thailand while the girl is from Laos. The guy is sure about their wedding, but the girl is a bit worried.But eventually, the wedding went on as planned. I found the setting very interesting, it’s in Laos, and it seemed like it was in the provincial area since there were only a few people shown. When the couple are going out in restaurants and clubs, there are only very few other customers, most of the time the establishments are even empty. The town seems very quiet and peaceful, very different from the city. I think it was inten tional that the setting was placed there, to compare how different it is from the usual city life.It was really interesting to see the different customs and traditions of Laos wedding ceremonies. I also compared it with the Filipino wedding and it was quite similar especially the part where the parents of the ones to be married talk about the event. Overall, I find the film okay. I was not totally jumping about it. It wasn’t really boring but I just found that not much happened, not much comedy, not much romance. But I find the movie interesting because of the real life situation/dilemmas couples from different countries face.

Data Case

Group Project Berk DeMarzo Data Case chapter 10 1. Collect price information for each stock from Yahoo! Finance Professor has provided it for us. The specific data of question 2-4 is in the appendix. We only include the functions and simple answers below every question. 2. Return=(P2-P1)/P1 3. mean monthly returns, standard deviations for the monthly returns and annual statistics Ticker| AAPL| ADM| BA| C| CAT| DE| HSY| MOT| PG| SIRI| WMT| YHOO| Mean| 8. 39%| 3. 70%| 2. 68%| -0. 26%| 2. 87%| 3. 40%| 0. 43%| 0. 48%| 1. 25%| 3. 34%| 0. 69%| 2. 22%| SD| 0. 1584| 0. 1050| 0. 0697| 0. 0709| 0. 0742| 0. 0867| 0. 0491| 0. 934| 0. 0455| 0. 1963| 0. 0477| 0. 1299| Annual Mean| 1. 0068| 0. 4444| 0. 3215| -0. 0315| 0. 3444| 0. 4077| 0. 0519| 0. 0576| 0. 1505| 0. 4010| 0. 0827| 0. 2660| Annual SD| 0. 5489| 0. 3638| 0. 2414| 0. 2457| 0. 2569| 0. 3002| 0. 1702| 0. 3236| 0. 1577| 0. 6800| 0. 1654| 0. 4499| 4. Monthly return to an equally weighted portfolio of these 12 stocks. The mean and standard d eviation of monthly returns for the equally weighted portfolio. | Mean| Mean| 0. 0389| Standard Deviation| 0. 0925| Annual Mean| 0. 4671| Annual SD| 0. 3204| 5. Standard deviation (volatility) on the x-axis and average return on the y-axis Solution: 6.What do you notice about the volatilities of the individual stocks, compared to the volatility of the equally weighted portfolio? Solution: The volatilities of the individual stocks are mostly bigger than the volatility of the equally weighted portfolio that implies the portfolio tends to have more stability and less risk than the individual stocks themselves. Appendix Date| AAPL return| ADM return| BA return| C return| CAT return| DE return| HSY return| MOT return| PG return| SIRI return| WMT return| YHOO return| Mean| Apr-03| 26. 30| 8. 63| 13. 06| 5. 02| -0. 88| -0. 82| 9. 48| 7. 79| 2. 19| 116. 22| -6. 57| 20. 42| 16. 4| May-03| 6. 12| 7. 49| 11. 92| 4. 35| 6. 74| 5. 17| -2. 03| 11. 19| -2. 87| 5. 62| 2. 17| 9. 58| 5. 45| Jun-03| 1 0. 60| 2. 06| -3. 50| 5. 47| 21. 96| 11. 07| 4. 52| -4. 20| -0. 96| 5. 33| 4. 17| -4. 83| 4. 31| Jul-03| 7. 31| 6. 07| 13. 45| -3. 23| 6. 45| 11. 29| -3. 46| 18. 75| -0. 65| -5. 62| 5. 85| 7. 26| 5. 29| Aug-03| -8. 40| -5. 48| -8. 18| 4. 98| -4. 16| -5. 25| 3. 98| 11. 76| 6. 32| 8. 33| -5. 62| 5. 99| 0. 36| Sep-03| 10. 42| 9. 41| 12. 12| 4. 94| 6. 96| 13. 69| 6. 09| 13. 23| 6. 42| 29. 12| 5. 71| 23. 52| 11. 80| Oct-03| -8. 65| 0. 00| 0. 18| -0. 78| 3. 77| 1. 00| 1. 29| 3. 81| -2. 10| -11. 49| -5. 61| -1. 60| -1. 8| Nov-03| 2. 30| 6. 53| 9. 79| 3. 21| 9. 18| 6. 62| -0. 92| 0. 00| 3. 78| 51. 92| -4. 49| 4. 70| 7. 72| Dec-03| 5. 52| 2. 88| -0. 94| 2. 76| -5. 46| -3. 77| -1. 92| 18. 41| 1. 67| -14. 56| 1. 50| 4. 35| 0. 87| Jan-04| 6. 03| 10. 37| 4. 28| 1. 59| -3. 05| 2. 60| 10. 30| 11. 30| 1. 42| 8. 89| 10. 60| -5. 62| 4. 89| Feb-04| 13. 04| -1. 97| -5. 30| 2. 86| 4. 39| 8. 37| -0. 06| -4. 40| 2. 31| 15. 65| 0. 44| 9. 34| 3. 72| Mar-04| -4. 66| 4. 08| 3. 95| -6. 20| -1. 25| -1. 83| 7. 2 9| 3. 72| 1. 35| -2. 94| -4. 50| 4. 21| 0. 27| Apr-04| 8. 84| -4. 85| 7. 79| -3. 45| -3. 05| -3. 46| 0. 26| 8. 28| 1. 93| -9. 09| -2. 01| 21. 38| 1. 8| May-04| 15. 97| 0. 92| 11. 54| 0. 13| 5. 42| 7. 21| 4. 30| -7. 47| 0. 97| 2. 67| -5. 78| 18. 72| 4. 55| Jun-04| -0. 61| -8. 04| -0. 66| -4. 30| -7. 01| -10. 44| 4. 69| -12. 76| -3. 75| -18. 51| 0. 95| -15. 38| -6. 32| Jul-04| 6. 68| 3. 95| 3. 32| 5. 64| -1. 08| 0. 70| 0. 14| 1. 42| 7. 31| -7. 57| -0. 39| -7. 44| 1. 06| Aug-04| 12. 35| 6. 37| -1. 16| -5. 29| 10. 65| 2. 52| -3. 25| 11. 99| -3. 31| 37. 93| 0. 99| 18. 94| 7. 39| Sep-04| 35. 19| 14. 02| -3. 33| 1. 51| 0. 62| -7. 41| 8. 50| -4. 34| -4. 98| 21. 88| 1. 37| 6. 72| 5. 81| Oct-04| 27. 98| 9. 89| 7. 77| 0. 86| 13. 69| 19. 98| 2. 63| 11. 61| 4. 50| 70. 00| -3. 46| 3. 5| 14. 12| Nov-04| -3. 97| 5. 24| -3. 35| 7. 65| 6. 51| 4. 12| 7. 24| -0. 06| 2. 98| 14. 93| 1. 71| 0. 16| 3. 60| Dec-04| 19. 41| 8. 46| -2. 28| 1. 81| -8. 22| -6. 67| 5. 30| -8. 50| -2. 92| -13. 12| -0. 78| -6. 56| -1. 17| Jan-05| 16. 67| -0. 09| 9. 15| -1. 85| 6. 66| 2. 40| 8. 10| -0. 47| -0. 27| -15. 86| -1. 51| -8. 35| 1. 22| Feb-05| -7. 11| 2. 01| 6. 35| -5. 82| -3. 79| -5. 16| -4. 03| -4. 19| -0. 17| 0. 90| -2. 62| 5. 05| -1. 55| Mar-05| -13. 46| -26. 80| 1. 82| 5. 49| -3. 27| -6. 84| 5. 69| 2. 47| 2. 70| -15. 30| -5. 93| 1. 77| -4. 31| Apr-05| 10. 26| 10. 81| 7. 80| 0. 30| 6. 89| 5. 77| 0. 81| 13. 29| 1. 85| 26. 26| 0. 0| 7. 83| 7. 70| May-05| -7. 42| 7. 71| 3. 28| -1. 85| 1. 28| -0. 53| -3. 28| 5. 35| -4. 36| 7. 82| 2. 05| -6. 85| 0. 27| Jun-05| 15. 87| 7. 31| 0. 02| -4. 98| 13. 64| 12. 29| 2. 84| 15. 98| 6. 01| 5. 25| 2. 39| -3. 78| 6. 07| Jul-05| 9. 94| -1. 49| 1. 91| 0. 62| 2. 93| -11. 09| -7. 10| 3. 28| -0. 26| 0. 88| -8. 62| -0. 06| -0. 76| Aug-05| 14. 33| 9. 56| 1. 39| 4. 01| 5. 88| -5. 92| -4. 72| 0. 87| 7. 16| -4. 94| -2. 53| 1. 56| 2. 22| Sep-05| 7. 42| -1. 17| -4. 87| 0. 56| -10. 09| -0. 85| 0. 94| 0. 57| -5. 36| -4. 74| 7. 96| 9. 25| -0. 03| Oct-05| 17. 76| -2. 93| 5. 88| 7. 09| 9. 87| 14. 30| -4. 16| 8. 74| 2. 14| 14. 77| 2. 5| 8. 82| 7. 08| Nov-05| 6. 00| 4. 59| 3. 02| -0. 05| -0. 02| -1. 25| 1. 89| -6. 07| 1. 21| -6. 29| -3. 34| -2. 61| -0. 24| Dec-05| 5. 04| 27. 73| -2. 76| -4. 01| 18. 01| 5. 37| -7. 33| 0. 51| 2. 82| -15. 37| -1. 46| -12. 25| 1. 36| Jan-06| -9. 30| 1. 05| 6. 86| 0. 62| 7. 63| 6. 30| 0. 37| -5. 74| 1. 18| -9. 88| -1. 65| -6. 75| -0. 78| Feb-06| -8. 42| 6. 07| 7. 22| 1. 84| -1. 74| 4. 15| 2. 11| 7. 26| -3. 84| -0. 78| 4. 55| 0. 62| 1. 59| Mar-06| 12. 23| 7. 99| 7. 08| 6. 85| 5. 80| 11. 05| 2. 13| -6. 82| 1. 58| -7. 69| -4. 69| 1. 61| 3. 09| Apr-06| -15. 09| 14. 65| 0. 10| -1. 29| -3. 68| -2. 49| 7. 16| -1. 23| -6. 81| -3. 85| 7. 8| -3. 63| -0. 68| May-06| -4. 18| -0. 69| -1. 62| -2. 13| 2. 10| -1. 98| -3. 22| -4. 22| 2. 49| 5. 56| -0. 57| 4. 46| -0. 33| Jun-06| 18. 67| 6. 57| -5. 48| 0. 12| -4. 44| -13. 09| -0. 18| 12. 97| 1. 65| -11. 58| -7. 63| -17. 76| -1. 68| Jul-06| -0. 16| -6. 19| -2. 88| 3. 20| -6. 37| 7. 63| -1. 35| 2. 71| 10 . 14| -2. 86| 0. 88| 6. 23| 0. 92| Aug-06| 13. 46| -7. 98| 5. 28| 0. 63| -0. 83| 7. 94| -0. 94| 7. 16| 0. 14| -3. 92| 10. 29| -12. 31| 1. 58| Sep-06| 5. 33| 1. 61| 1. 28| 0. 99| -7. 33| 1. 47| -1. 03| -7. 76| 2. 78| -2. 30| -0. 09| 4. 19| -0. 07| Oct-06| 13. 05| -8. 57| 11. 25| -0. 16| 2. 18| 12. 75| 0. 64| -3. 85| -0. 5| 11. 23| -6. 46| 2. 54| 2. 80| Nov-06| -7. 44| -8. 95| 0. 35| 12. 31| -1. 14| -0. 51| -5. 99| -7. 06| 2. 37| -16. 90| 0. 55| -5. 44| -3. 15| Dec-06| 1. 05| 0. 13| 0. 80| -1. 01| 5. 00| 5. 48| 2. 48| -3. 44| 1. 41| 4. 24| 3. 26| 10. 85| 2. 52| Jan-07| -1. 31| 7. 68| -2. 19| -7. 72| 0. 56| 7. 98| 4. 18| -6. 71| -2. 13| -1. 08| 1. 30| 9. 01| 0. 80| Feb-07| 9. 81| 6. 86| 1. 90| 1. 91| 4. 03| 0. 74| 3. 31| -4. 33| -0. 51| -12. 33| -2. 36| 1. 39| 0. 87| Mar-07| 7. 42| 5. 45| 4. 61| 4. 44| 8. 82| 0. 70| 0. 56| -1. 94| 2. 51| -7. 50| 2. 08| -10. 39| 1. 40| Apr-07| 21. 43| -9. 17| 8. 56| 2. 66| 8. 21| 10. 13| -3. 61| 4. 97| -1. 1| -1. 01| -0. 22| 2. 35| 3. 58| May-07| 0. 70| -5. 57| -4. 41| -5. 87| -0. 36| 0. 58| -3. 95| -2. 40| -3. 71| 3. 07| 1. 08| -5. 47| -2. 19| Jun-07| 7. 96| 1. 55| 7. 56| -9. 22| 1. 06| -0. 26| -8. 94| -4. 04| 1. 66| -0. 33| -4. 49| -14. 30| -1. 82| Jul-07| 5. 10| 0. 65| -6. 19| 1. 84| -3. 84| 12. 99| 1. 53| -0. 24| 5. 58| -1. 33| -4. 57| -2. 24| 0. 77| Aug-07| 10. 82| -1. 85| 8. 57| -0. 43| 3. 51| 9. 47| -0. 19| 9. 65| 7. 70| 17. 51| 0. 05| 18. 08| 6. 91| Sep-07| 23. 77| 8. 18| -6. 10| -10. 22| -4. 42| 4. 36| -7. 12| 1. 39| -0. 68| -3. 72| 3. 57| 15. 87| 2. 07| Oct-07| -4. 07| 1. 89| -5. 80| -19. 49| -3. 63| 10. 91| -6. 1| -15. 00| 6. 44| 13. 99| 5. 95| -13. 79| -2. 44| Nov-07| 8. 70| 27. 73| -5. 48| -11. 59| 0. 91| 8. 70| -1. 28| 0. 78| -0. 77| -20. 89| -0. 33| -13. 24| -0. 56| Dec-07| -31. 66| -5. 27| -4. 90| -3. 20| -1. 61| -5. 97| -8. 19| -28. 29| -10. 46| 5. 61| 6. 75| -17. 54| -8. 73| Jan-08| -7. 64| 2. 85| 0. 03| -15. 85| 1. 89| -2. 69| 3. 34| -13. 33| 1. 17| -11. 25| -2. 26| 44. 84| 0. 09| Feb-08| 14. 78| -8. 73| -10. 17 | -9. 66| 8. 24| -5. 30| 1. 60| -6. 30| 5. 87| 0. 70| 6. 74| 4. 14| 0. 16| Mar-08| 21. 22| 7. 06| 14. 10| 17. 97| 5. 06| 4. 51| -0. 79| 7. 16| -3. 76| -10. 14| 10. 06| -5. 25| 5. 60| Apr-08| | | | | | | | | | | | | |Mean| 6. 16| 2. 80| 2. 23| -0. 22| 2. 26| 2. 65| 0. 50| 1. 05| 0. 91| 3. 86| 0. 26| 1. 94| 0. 0203 | Standard Deviation| 0. 118500359| 0. 084954962| 0. 061336785| 0. 061929002| 0. 064312603| 0. 070978888| 0. 046175086| 0. 088335566| 0. 038977677| 0. 220687247| 0. 045999568| 0. 114508009| 0. 0437 | Annual Mean| 0. 7386| 0. 33654| 0. 26758| -0. 02684| 0. 27156| 0. 31746| 0. 05988| 0. 12642| 0. 10964| 0. 46308| 0. 03112| 0. 23252| 0. 2440 | Annual SD| 0. 410497285| 0. 294292621| 0. 212476856| 0. 214528357| 0. 222785393| 0. 24587808| 0. 159955189| 0. 306003375| 0. 135022634| 0. 764483048| 0. 159347179| 0. 39666738| 0. 1514 |

Life of Pi Active Reading Journal Chart (Part 1) - 607 Words

Cues: Credibility of the NarratorLines (Quotes) | Reflections / Reactions | Conclusion: Do these lines enhance or detract from the credibility of the narrative voice. | â€Å"In the spring of 1996, my second book, a novel, came out in Canada. It didn’t fare well.† | The context of the writer presents him as a poor and previously unsuccessful writer. He must produce a good story in order to make a living. | This detracts the credibility of the narrator by suggesting that the writer is quite desperate for a story in order to make money. It makes it seem like he is travelling to India as a last ditch effort to save himself financially, which to me makes him less credible. | â€Å"I had already moved on to another story, a novel set in Portugal in†¦show more content†¦| â€Å"Most times the stories were little more than anecdotes, short of breath and short of life.† | This line shows me that the author, while desperate, is not oblivious to the quality of th e tails that random strangers will throw at him. He could just as easily used one of these lifeless stories and wrote a book based on it, but he knows better. | This enhances the credibility of the narrator by showing me that he still has a standard for quality despite his desperateness. It makes the narrator more trustworthy by indicating to me that I am at least getting a story that the author himself thought was worth the effort to write about. | â€Å"Any inaccuracies or mistakes are mine.† | I have mixed feelings about this line. It first indicates that the author is taking full responsibilities for any faults, which suggests that he is confident in the quality of his book. On the other hand, it could also be taken as a warning that there will indeed be inaccuracies and mistakes. | This enhances the credibility of the narrator by presenting him as a person who is willing to accept criticism for his mistakes rather than pushing it to the original teller of the story. The acknowledgement of responsibility also indicates to me that the narrator is also confident that there will be no mistakes in his recount, as he will not do so openly had there been lots of errors.Show MoreRelatedSheltered Instruction Observation Protocol Essay3148 Words   |  13 Pages2004). In the 2005 National Assessment of Educational Progress (NAEP) 75% of native English speaking eighth grade students scored at or above the basic achievement level in reading, but only 29% of ELLs reached that same mark (Fratt, 2007). 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